Meta unveiled a brand new 3D advert for the Meta Quest 2 VR headset at London’s Piccadilly Circus.
The immersive advert reveals an astronaut on display and an NFL participant leaping over the viewers.
In accordance with Quartz, promoting on the well-known web site can value greater than $6 million per yr.
Meta has this week unveiled a large 3D advert on one in every of London’s most well-known billboards.
Meta’s Actuality Labs took over Piccadilly Lights within the coronary heart of London’s West Finish to advertise its Meta Quest 2 digital actuality headset.
The advert, as a part of Meta’s “Want for the Extraordinary” marketing campaign, featured an astronaut exiting the display, a rollercoaster and an NFL participant leaping towards the viewers to catch a soccer.
Promoting on billboards can value greater than $6 million per yr, based on the enterprise information web site Quartz, which estimates that roughly 72 million folks cross by the positioning per yr.
Chelsea Susan Kantor of Meta Quest mentioned: “With this marketing campaign, we wished to seize the enjoyment of getting massive, extravagant needs and truly making them come true with Quest 2.”
He added: “Whether or not it is suiting up as your favourite superhero or taking to the skies or just spending the afternoon aboard the Worldwide Area Station – it is all doable with VR.”
Since 2019, the Fb proprietor has pumped $36 billion into Actuality Labs, based on an insider’s evaluation of Meta’s monetary filings. Actuality Labs posted an working lack of $9.4 billion within the first 9 months of this yr alone.
Actuality Labs, which homes its Metaverse, AR and VR items, tapped inventive agency Buck to develop its AR filters.
Meta can be promoting the headset at an iMax theater subsequent to Waterloo station and Oxford Avenue in central London, in addition to in Manchester and Nottingham.
The Meta Quest 2 advert will run via the tip of the yr and also will be rolled out throughout the US.
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