By Dr. TM Roh, President and Head of MX Enterprise
I’ve labored as an engineer my entire profession, and I’ve seen many inventions samsung Which has pushed the boundaries of what’s doable with smartphones. Our mission is, and at all times has been, to create know-how that improves folks’s lives. Ten years in the past, we got down to create a transformational know-how by taking a look at one thing that each one smartphones have been synonymous with – a flat rectangular show. We requested ourselves a easy query: How can we’ve all of it – an even bigger display and higher portability?
We noticed a chance to not solely design a brand new form, however to create new experiences that have been by no means doable with a smartphone earlier than. Overcoming many technical hurdles, we efficiently launched the Galaxy foldable smartphone for the primary time in 2019 and have since modified the way forward for our business.
Final 12 months, we shipped about 10 million foldable smartphones worldwide. That is an business development of over 300% from 2020, and I anticipate this fast development will proceed. We’re reaching the second the place these foldable gadgets have gotten widespread and making a giant declare within the general smartphone market.
Extra importantly, the Samsung Galaxy Foldable has modified the best way we use cell gadgets and helped allow a greater way of life for customers throughout the globe.
As the life-style evolves, a brand new legacy emerges
The world is extra linked than ever and is shifting at a a lot quicker charge. Work and play intermix, and the strains between the bodily and digital worlds have blurred. The place we flip for work, leisure, wellness and extra has turn out to be a single place – our telephone. As such, our customers require a versatile gadget to satisfy their day by day calls for.
The Galaxy Fold and Galaxy Flip fulfill that mandate. Final 12 months, 70% of Galaxy Foldable customers turned to the Flip to assist them see the world from a unique perspective. Flip customers like to personal a tool constructed for self-expression, whether or not selecting a daring colour choice for his or her gadget or taking pictures in a brand new manner with Flex Mode.
It is a totally different expertise with the Fold. Final 12 months practically one in three Galaxy Foldable customers selected this final productiveness gadget, which has empowered them to do extra by way of hyper-connected, private computing. Fold customers love the multitasking functionality of the display which doubles in dimension, to allow them to be extra environment friendly and work quicker.
Each foldable customers have enthusiastically embraced the issues we made. Their suggestions is our largest motivation shifting ahead, and so we’re dedicated to this journey of exploring new potentialities for cell innovation.
This 12 months, we’ve progressed in each element and opened as much as new experiences enabled by these behavior-shifting instruments. I am excited to see folks uncover new methods to do extra of the issues they love with the brand new foldable.
After all, this might not have been doable with out open collaboration and a shared need with our companions to constantly carry new improvements to the cell class. We’re working with business leaders together with Google, Microsoft and different service companions to develop the experiences which can be doable throughout the foldable ecosystem.
Redefining what is feasible for folks all over the place
Three years in the past, Galaxy foldables may very well be summed up in a single phrase: radicals. In a short time, nevertheless, it grew to become clear that this groundbreaking, versatile design match completely into the trendy way of life. Consequently, what was a novelty three years in the past is now the popular alternative of hundreds of thousands.
In our upcoming Unpacked on August tenth, you may see that the affect of our innovation is not simply on what know-how can do. It is about what you are able to do. We have as soon as once more drawn our inspiration from a very powerful supply – Galaxy customers – to push the bounds of the doable.
I can not wait to point out you the potential of our new Samsung Galaxy Foldable as the final word instrument for each productiveness and self-expression. Now, you are able to do much more than you thought, in a single go, on one gadget.
Get able to uncover your world.
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